Robert Budi Hartono (Oei Hwie Tjhong)

Robert Budi Hartono (Oei Hwie Tjhong), born in the Holy year 1941 is the owner of one of the Cigarette companies in Indonesia, Djarum. Robert is the second child of Oei Wie Gwan, the founder of Djarum. He is the richest to-10 in Southeast Asia and to-321 in the world in 2005 according to Forbes magazine, with assets of 2.3 billion U.S. dollars. Previously, in 2004, he is in the position to-8 with a wealth of 2.2 billion U.S. dollars. Brother named Michael Bambang Hartono aka Siang Oei Hwie.

In July 2007, Globe Asia magazine says Robert as the richest in India with 4.2 billion in assets, or approximately U.S. $ 37.8 trillion rupiah.

Djarum addition, Robert and Michael are the largest shareholders in Bank Central Asia. They are both through Farindo Holding Ltd. over 51 percent of BCA shares.

Characteristics of Life Business

1. Spontaneous creative, quick thinking and able to produce creative works that in the middle recessive time, so the decision can best opportunity in the middle
2. Intuition and the risk of playing. Businessman must take bold decisions quickly and without the data that has already attempted
3. Violate the rules play, business is not only watching, but must take a bold breakthrough in tebaru produce as many products / services that are new or even seemed odd to apply a business model that is not normal
4. And be able to completely control the conflict
5. Not satisfied quickly

Starting Business Strategy

To start a business that required capital in the form of money, but also needed capital in form of business and the spirit of business
Capital that consists of
1.Phisycal capital relating to the preparation of physical facilities such as land, buildings, equipment and money
2. Knowledge capital terkaitan with the information and knowledge such as business information and potential business opportunities, consumer behavior, the intensity of competence, competition, marketing network and tariff
3. Entrepreneurship capital or a business with a soul